The GUILD Cookie Policy

How do we use cookies?

At The Guild  we respect and value your online choices. We understand your concern about the information you share with us while using our site www.the-guild.eu  and we commit to respect your preferences in accordance with this Cookie Policy, which describes our practices regarding the use of cookies and helps you to be in control of your information at all times. This Policy applies to any Guild  product or service that links to this Policy or incorporates it by reference.

The Guild  uses cookies to offer the best browsing experience possible to the user. If you continue visiting our site, you are agreeing to the use of cookies and similar technologies for the purposes described in this Policy.

We also use cookies to collect certain information when you visit our site the-guild.eu including the pages you have visited, the date and time, the viewed content and other aggregate information, which will help us to enhance and personalize your experience of our site, understand our performance, and provide you with more relevant adverts or marketing communications.

What are cookies?

Cookies are text files which contain a small amount of information, often appearing as a block of numbers and letters, which identify your device. Here is an example of what a cookie served from our SITE may look like:

%7CAQ5CYZSK3BCSHPMEKVL2RE%3A20150105%3A1%7C2OLXLEC…

Cookies are downloaded to and stored in your device (computer/smartphone/tablet) whenever you enter certain web pages. They enable the website to remember browsing preferences and improve browsing  by making the interaction between the user and the website more efficient.

The information collected by cookies is anonymous and does not contain any sensitive information (such as name, address or banking details), as cookies do not collect data which may identify the user.

What is a web beacon?

A web beacon is a small, transparent pixel image which may be placed on a website or in an e-mail and is designed to track the Internet activity of a targeted visitor. Generally, when a user visits a website or interacts with an email that contains a web beacon, that information is recorded for analytical purposes.

The type of information which may be recorded by using a web beacon: user’s IP address, for how long a particular page was viewed, at what time, the browser type etc.

We use the web beacon for serving the cookie, count the number of visitors to a web page on our website, count the clicks on web pages, understand at what time the web page containing the web beacon was viewed and eventually create statistics around the effectiveness of our advertising or marketing campaigns.

What sort of cookies do we use?

Cookie type

Cookie name

Duration

Provider

Primary purpose

Analytics

_ga
_gid
_gat

2 years
24 hours
10 minutes

Google Analytics

These cookies are used to collect information about how visitors use our website. This information is anonymous and helps us improve the website.

More info: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Opting out: https://support.google.com/analytics/answer/181881?hl=en

 

How to manage cookies?

We invest many resources and put a lot of effort in ensuring that the Guild’s advertisements and marketing communications are relevant to your interests and displayed in a non-intrusive way. We strongly believe that this is what digital marketing should represent: an unobtrusive way of presenting you with services which match your interests. However, you should be the one in control of whether or not you would like to be served such cookies for the purposes described above, or disable such cookies at a later stage.

We have included links that will redirect you to our providers’ websites where you may opt-out from receiving advertisements or disable cookies.. You will be able to select whether or not you allow such cookies to be installed in your device.

Browsers also provide help pages related to cookie management:

To find out more about cookies you may visit  www.allaboutcookies.org.

Contact us

We would be happy to answer any questions or complaints you may have regarding the practices described in this Policy. You can contact us at privacy@the-guild.eu  or write to us at the following address: Rue du Trône 98, 1050 Brussels (Belgium)

Published May 22, 2018 2:08 PM - Last modified May 22, 2018 2:28 PM